By: Jessica Verhey, College Pro Alumni
On a rainy day, a College Pro franchisee has two options:
2) Continue to move the business forward
In some cases, I would argue sleep is essential to building momentum, but most of the time, a rainy day is an opportunity to get things done.
I was not the type of franchisee who looked at the weather report. In fact I refused to look at the weather report. If an employee or customer told me it was supposed to rain, I would simply say “we will cross that bridge when we come to it.”
Too often my colleagues would plan for a rainy day and it didn’t actually rain. Then it was a scramble to find work, get organized and call customers.
I didn’t want to plan for rain, because (to me) it meant I was planning for my business to lose momentum.
Even if it was severely overcast, I would still meet my employees, set up the job and begin to prep. If it started to rain, we would take a break and wait for the rain to stop.
Over the years, I have learned how to make the most of a rainy day. Here is my advice on what to do:
Continue to set up jobs in the morning.
It is perfectly acceptable to scrape in the rain. Even when it was pouring, I would continue to meet job site managers in the morning, give them the details of the job and drop off equipment. I would also meet with the customer and let them know the plan for the job moving forward.
Reset goals and look at the overall business plan
With 16 weeks in the summer and no time to waste, use a rainy day to look at the big picture. To hit your business goal, how many more jobs do you need to book? How much work do you need to produce? Break it down by month, week and day.
Cold call in the evening
If it poured all day, my painters knew that we would be cold calling in the evening. Use the extra energy to make it a big marketing night. You can also pay an eager painter to sign blitz during the day.
Pick up and deposit checks
Making sure you have enough money in the bank is always important. I recommend using the extra time to pick up checks from customers and deposit checks into your business bank account. I used to meet monthly with an advisor at the bank to make sure I was using my business account to its full potential and not getting overcharged for withdrawals.
Clean and check inventory in crew kits
Crew kits can cost anywhere between $150 to $300 and it is important to check up on the equipment biweekly. Not only to replenish the materials but also to clear out garbage, sharpen tools and check inventory. For missing equipment, I would send an email to the crew to find out where the materials were.
In my opinion, a rainy day is one of the best opportunities to reflect, plan and continue to impact your business. Good luck!